Typography is something we’re surrounded by on a daily basis. It can be a good b ok, an article on social media, a logotype on a local chippy, or even an ad for Mcdonald's. We’re surrounded by a type that speaks to us in various ways.
There are different ways that users read on the internet and understand the content, which I’ve brought up at the start of this blog post. I wrote some research that I did regarding how people view content online and their reading habits.
Reading habits of users.
It’s uncommon that a user would read an entire section of a longer text, which can be seen in the image to the right. It’s very common for the user to lose interest in a longer text quite quickly, which is why articles are written in a certain way to summarise what they want the readers to know, to capture their interest with a short summary, only to give more detail about what it’s about later on in the text.
When designing something that relies heavily on text, it’s important to design it knowing that the user is going to stay focused. As previously mentioned, people easily lose focus when reading longer texts, not only word count-wise but also longer in width.
But it is important to make it too interesting at the same time, it should be legible, but with matching typefaces for the visual aesthetic. Something you can follow for size, could potentially be the Fibonacci frequency or the 16th Century.
While we’ve gone through this several times, it still feels like I learn something new every time, I chose to take time to properly look into typefaces for this project to properly reflect the theme and the story it’s going to tell. More can be read about that in Retro Design (60’s).
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