When designing content, it can be anything. But it can also help people understand what’s going on with visuals instead of just pure information, such as Data.
There are various ways that data can be implemented into the design and be made into something interesting, such as…
Basically, an infographic is a collection of data/information, that is made into easy-to-understand with the help of graphic design, images and visual differences for the viewer that might not be someone that is used to reading pure data/information every day.
Infographics are very popular to communicate with regular people, by translating data, this was especially good during the recent pandemic since it helped the vast majority of people to understand what was going on with the help of imagery and visual information.
Infographics are used by big organisations all the time, one specifically is the United Nations, where they summarize information/data from reports into an infographic so that it’s easier to understand. They often use it to show either improvements or deterioration of the SDG goals.
Many people are aware of the Apple pie-chart that Steve Jobs presented in 2008, where they had rotated the pie chart slightly to make it seem like 19.5% was much more than 21.2%. It was a simple trick by just tilting it every so slightly.
But it’s not uncommon that these things happen, it happens quite frequently, but it goes unnoticed most of the time, depending on how you present the data.
Here are two examples, for example, one is Linear, which visually shows an increase, while the logarithmic shows a steady like since April 2020.
But if you are unaware of how these graphs work, you’d trust the steady line thinking “it’s barely moving” until you look at the numbers next to it compared to the other graph.
It all entirely depends on how it’s presented, because at many times it can lie to you, without actually lying.
